Luna Verde

we built the identity around a muted, nature-driven color palette, deep greens, soft neutrals, and organic tones that immediately connect the brand to its essence. each color was chosen to feel calming and restorative, reinforcing the idea of wellness and natural living. typography plays a key role in elevating the brand. we paired organic softness with refined structure, creating a balance between approachability and sophistication. the result feels clean, intentional, and quietly expressive.