Pané

White branded cap with turquoise logo placed on fresh lemons in a red bowl

project overview

we developed a vibrant color system to differentiate products while maintaining a unified brand presence. each tone was chosen to feel fresh and appetizing, reinforcing the product experience through color alone. typography became a central element, bold, slightly playful, and highly legible. it carries the personality of the brand, allowing the design to remain clean while still expressive. the compositions were kept minimal but intentional, balancing negative space with strong visual anchors to create packaging that feels modern, graphic, and easy to recognize at a glance.

project type

Brand Identity

year

2025

my role

Brand designer

client

Pané